Accentium Integrates StudyNation.com into Taaza, re-launches Site

Accentium Web Pvt Ltd, which is the company behind many successful internet ventures such as Gaadi.com, SecondShaadi.com, AdLift.com and DesiMartini.com, today announced its plans for the focus area for the company, Taaza.com. StudyNation.com, India’s leading education content portal, has been integrated into Taaza.com, as study.taaza.com, in line with a strategic push to make Taaza.com one of the leading multi-vertical digital media properties in the country. It also launched a new homepage for Taaza.com in line with the positioning.

The Indian internet market is largely segregated into three categories – media, classifieds and e-commerce. Classifieds is largely monetized offline in India at the moment, making a lot of the businesses hard to scale and unprofitable. We see a lot of opportunity in media as both the consumption of the internet as well as the media spends are set to grow. We also see a lot of opportunity in e-commerce, especially in high margin products, some of which will get integrated into Taaza.com in the coming months.

Taaza.com aims to be a new age horizontal – a combination of independently focused verticals – thereby combining the best of both worlds, the focus of verticalization and the synergies of a horizontal. The current verticals include Classifieds (ads.taaza.com), Job Search (jobs.taaza.com), News (news.taaza.com), Education (study.taaza.com), Travel(travel.taaza.com) and Finance (finance.taaza.com). Movies and Shopping verticals will be launched in early 2012.

We want to make Taaza.com one of the most visited sites in the country, and the team is working hard putting together the content, products and the user experience to take us there. One of the key verticals in Taaza will be shopping, which will start off with content and price comparisons across various product categories. This will be our focus in the coming months.

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